Marketing Manager · Monthly retainer · From £750/mo
A senior in-house marketer in your business each month — for the cost of a junior’s annual training budget. Monthly scorecard, oversight call, and the strategic brain to keep the long-term plan honest.
we are deliberately not using the word ‘fractional’
Who it’s for
If any of these sound familiar, this is the package built for you:
What’s included
01 — Monthly Scorecard
Every month, a multi-tab scorecard report covering commercials, channels, funnel and actions. Traffic-light status, narrative reads, prioritised next steps. The report most owner-founders only see when they hire a CMO.
02 — Monthly Oversight Call
60-minute monthly call. We walk the scorecard, decide what to do next, and unblock anything that’s stuck. You leave with a 3-thing focus list, not 30.
03 — Always-on Slack / WhatsApp
Quick questions, gut-checks on a creative, last-minute decisions before you press send. Reasonable use, no metering. Replies within a working day.
04 — Quarterly Strategy Day
Half-day session — virtual or in-person — to revisit the plan, set the next 90 days, and plug what the scorecard reveals into the strategy.
From £750/month. 3-month minimum, then rolling. Cancel any time.
How it works
No 6-week kick-off process. We get going.
Free. Honest. No deck. We tell you within the call whether we’re a fit.
Scope, cadence, price, start date. Sign electronically.
Access to systems, intro to your team, first oversight call booked.
The first proper read of your marketing — channels, commercial, funnel, actions.
Honest comparison
A freelancer
Brilliant for one channel done well. Limited at the strategic level. Won’t connect channels, won’t question your goals, and rarely produces a monthly scorecard.
A full-service agency
Lots of decks, account-managed at arm’s length, optimised for retention not your outcomes. You’ll feel like a small client. You’ll be billed like a big one.
A full-time hire
The right answer eventually. Not the right answer at £500k–£3m turnover. You’ll spend 12 weeks recruiting and another 12 onboarding. By then your year is half gone.
A Marketing Manager (MM&Co.)
Strategic where freelancers are tactical. Lean where agencies are bloated. Faster than recruiting. A scorecard, an oversight call, and someone who steers.
FAQ
Functionally — yes. We don’t use the term because most fractional CMO services charge fractional CMO money (£3–8k/month). MM&Co. is the same job, productised, at a price an SME can absorb.
Best fit: SMEs doing £500k–£5m in turnover, with at least one person already producing some marketing (in-house, agency, or freelance). If nobody is delivering anything, we usually pair this with our Frog Time package for the doing.
That’s Frog Time — block-based delivery from the same team, without the strategic retainer.
3-month minimum, then rolling monthly. We don’t lock you in. If it isn’t working, you tell us and we wind down properly.
Yes — happy to walk you through a sanitised version of a current client’s scorecard on a discovery call. Book one here.
Doing the marketing itself — content production, ad management, design, copy. The Marketing Manager package is the strategic layer; delivery is either via your existing team, or via Frog Time hours.