Case Study: Buckmore Park

Buckmore Park is a well-established circuit with multiple revenue streams, but we came in after Covid to help put Buckmore back on the map.

Our brief was to improve performance across core channels, strengthen campaign planning and ensure marketing activity was directly tied to commercial outcomes.

Our focus was on increasing bookings in high-value segments, smoothing troughs caused by winter down-time, and improving clarity around which channels were driving revenue.

We restructured marketing around revenue streams rather than channels.

Instead of broad messaging, we segmented audiences clearly and aligned campaigns to specific booking types.

By tracking and reporting website traffic, we were able to spot patterns and identify the cross-channel impact of influencer marketing, which increased Google Ads ROAS by 157%.

We migrated email marketing to Klaviyo, and by maintaining good data hygiene, increasing open rates to an average of 74%.

We strengthened LinkedIn positioning for corporate events, improved paid campaign targeting based on booking intent, and aligned reporting more closely with conversion and source data.

Seasonal campaigns were planned in, and we introduced Night Racing in 2022 to boost visitor numbers in the shoulder months, which has now become a key part of the annual events calendar.

Activity is measured and reported against revenue categories.

Revenue increased by +6.2% in the first full recovery year after Covid, followed by a further +1.9% year-on-year growth, resulting in +8.2% cumulative growth over two years.

While overall revenue growth has since remained stable year-on-year, in the last 12 months core revenue streams grew by +27.7%, reflecting renewed demand and stronger performance across the circuit’s primary booking categories.