Case Study: Gemini Lighting Solutions

Gemini Lighting Solutions is an established family business, founded over 20 years ago. The founder and CEO was looking to take the business to its next stage of growth, and needed a brand identity which represented the level of skill and quality of their services. This included on-location photo shoots to capture their work in all its glory.

After an initial scoping meeting and brand workshop, we created three brand concepts for the client, giving options for palette, logo design and typography. After a round of iterations, we then created the brand assets and guidelines.

As part of the rebrand, we then developed a new Wordpress website that reflected GLS’s technical capability and commercial credibility, with the flexibility to grow with the business.

Beyond the rebrand, the wider objective was to support the sales team by generating qualified leads, improving conversion materials and creating assets that moved prospects through the pipeline more effectively. We implemented a Google Ads strategy, using very specific keywords to drive qualified leads to the Sales Team.

The new website is instrumental in capturing qualified leads, and we work closely with the Sales Director to keep the content fresh by creating regular Case Studies, product information sheets and other sales support materials.

The Google Ads Campaign consistently drives 17x ROAS.

The business has grown over the last year, leading to the recruitment of two new Sales Team members.

We continue to support the Sales Director with ongoing Frog Time support.