Case Study: Victoria Eggs Ltd.

We started working with Victoria Eggs Ltd in 2021, after Covid had severely impacted the business. With over 90% of revenue previously driven by tourism and in-person footfall, the sudden halt in travel left a significant gap.

Our initial focus was to strengthen the Victoria Eggs brand and build a resilient direct-to-consumer channel via Shopify and Klaviyo.

We worked on clarifying the brand identity, leaning confidently into a strong Made in the UK position, capitalising on key cultural moments, securing targeted PR via Press Loft, and building a consistent marketing and sales engine for the business.

We focused on building foundations before scaling. First, we stabilised retail by strengthening the brand position, improving website conversion, developing a structured Klaviyo email strategy and capitalising on key cultural moments supported by targeted PR. Once direct sales were predictable and profitable, in 2024 we shifted attention to the highest-margin areas of the business - trade and bespoke, and repositioning Victoria Eggs as a heritage partner, refining buyer messaging and aligning marketing activity with commercial return.

Retail sales grew by +181% between 2021 and 2024, transforming Shopify from a supporting channel into a stable and reliable revenue stream.

Following a strategic shift toward trade and bespoke, the business delivered +131% total revenue growth year-on-year, driven by a +356% increase in wholesale draft orders and a +123% uplift in average order value.

Returning customer rate increased to 66.6% (+21%), reflecting stronger repeat purchasing and more resilient institutional relationships.

Growth has been deliberate, margin-led and built on solid foundations for long-term business growth and stability.